Promoted sale

Why should I or any seller have to pay extra to promote an item, when we're paying for a sale anyway. If I list something on a certain date, if a potential buyer is searching on that particular date, surely that item should register at the top of or near  their "Newly listed" preference. When I, as a buyer am searching for an item on a daily basis, "Newly listed" is always my pref, so I expect to see all newly listed goods. It also suggests that my item is being buried, if I don't pay extra to promote. 

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