Counterfeit product

Hello, I recently purchased some golf equipment which was listed and described as genuine (brand name)

Having had the product checked out by actual retailers it is in fact counterfeit. Have messaged the seller and they have said it's not their problem as they bought the item originally on eBay and thought it was genuine.  They are now saying I need a reality check if I want a refund and saying they are the victim as they bought them first.
Also they are now saying I have no evidence to confirm if fake or not despite them having no evidence of authenticity. 
It's almost as if they just want me to pass the problem on by re-listing which I am absolutely not going to do. I also shouldn't have to keep the fake item either though.
Best way to get eBay involved and sort this out please?

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Counterfeit product

You have received an item not as described,  so you are guaranteed a full refund under eBay's 30 day MBG,  Money Back Guarantee policy,  if you claim within 30 days of the item's last estimated date for delivery.

You then go right of the item in your Purchase History,  and from More Actions select Return this item,  selecting the reason...  Item Does Not Match Description or Photos.

The seller has 3 days to accept the case,  if they don't ,  you need to  escalate on day 4,  or within 30 days,  and eBay will step in and force the refund.

If the seller wants the item back first,  they need to pay for a fully tracked return postage.  On receipt of their item they have 48 hours to refund you.  Again,  if they don't,  you escalate the case.

Do not close the case early for any excuse or promise the seller may give,  and do not forget to escalate.

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Counterfeit product

You have received an item not as described,  so you are guaranteed a full refund under eBay's 30 day MBG,  Money Back Guarantee policy,  if you claim within 30 days of the item's last estimated date for delivery.

You then go right of the item in your Purchase History,  and from More Actions select Return this item,  selecting the reason...  Item Does Not Match Description or Photos.

The seller has 3 days to accept the case,  if they don't ,  you need to  escalate on day 4,  or within 30 days,  and eBay will step in and force the refund.

If the seller wants the item back first,  they need to pay for a fully tracked return postage.  On receipt of their item they have 48 hours to refund you.  Again,  if they don't,  you escalate the case.

Do not close the case early for any excuse or promise the seller may give,  and do not forget to escalate.

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Counterfeit product

Thank you so much for the reply and guidance. Such a shame ppl think they can just use the platform this way.

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