Why does eBay allow Chinese sellers to state they are in the UK, when it is OBVIOUS they aren't?

There are now so many sellers from China stating that they are in the UK (usually London, because that's the only city they know of), when it is patently obvious to anyone that they are actually in China!! It seems to me that eBay is loathe to lose these sellers, many of whom have appalling feedback ratings. How bad does a seller have to be before eBay removes them for telling lies to and ignoring buyers??

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Ebay is unable to check the millions of items listed and it is up to members like you to report if this happens. Read the policy - https://www.ebay.co.uk/help/policies/listing-policies/item-location-policy?id=4244&st=12&pos=1&query...

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