Item Specifics

Although I've used Ebay for some years as a buyer, I've just set up a selling account....tried to list my first item and came up against problems with "Item Specifics". I just don't understand what it is that's wanted. I searched Ebay's product catalogue as suggested, and it found nothing. The system repeatedly demands that I list an EAN and a MPN for the item....where on earth do I find those?  I tried putting "not applicable" in EAN but the system didnt like that either.  I can't make any progress!!

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