'So basically Ebay couldn't care less that fake goods are on sale'
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Well, ebay do make a lot of money from sellers of fakes!
The only way to properly try to stop fake items, is to inform the designer/official holder of the name etc. and ask them to use the VERO system.
Ebay will listen to the real 'brand owner' because they know they have the option of suing ebay.
The 'fakes' question on ebay has always been vexing, and now it's also puzzling; because last year ebay stated they'd like to become known as a site to buy 'high-end' and 'designer' goods!
Who the 'ell is going to spend loadsa money on big name stuff on a site that's riddled with fakery?