If I buy a watch on Ebay that is coming from the USA do I have to pay import duty?

If I buy aWtch on Ebay that is coming from the USA will I be charged import duty

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If you purchase an item on eBay that is not located in the UK at the time of purchase then you will have to pay 20% VAT on the item when you make payment.  Even if the item is already located in the UK, if the person selling the item is registered in a country outside of the UK then you will still have to pay 20% VAT on the item when you come to pay for it.