We have been monitoring our PLA and PLS campaigns and have now reduced all our advertising due to these new rules.
Over the last 5 - 6 weeks, every day/week/month we analyse our data.
Our Ad Campaigns are running at ROAS 6 - 7, some higher and we set a CAP within our advertising.
Our total eBay fees should not be exceeding 32.6% even if EVERYTHING went through at the highest Ad Rate (which they are not), but every single day, not matter what - our Ad Fees have been around 12 - 13% more than we are actually seeing on each campaign in the dashboard.
We have heard the same thing from other sellers and one of them saying that she has done "nothing different" and suddenly every day she is at 45 - 52% Combined Fees compared to 28 - 30%, compared to May/June time.
We extracted the data and have shown multiple eBay concierge members this variance which is "Black & White" as far as I am concerned. Yet no-one is taking us seriously. I have now escalated this to a Complaint to see what can be done about it.
If we add all my FVF + ADS + Regulatory Operating Fees etc together, they should not exceed our "Limit" that we want to trade at.
Yet, every day they are 40 - 45% total?
The Individual Campaigns are running perfectly, yet the Ads Dashboard at the top shows a ROAS average of 4.63?? How is this even possible when every single campaign is in the 6.00 - 11.00 range? (Ok there are a couple of smaller ones, but only for about £100 of sales, which will not put a dent in the average ROAS or ACOGS when you are talking about tens of thousands of pounds in sales.
It is almost if the Ads are being charged twice somewhere - the data is skewed, the net proceeds are way below what we expect to see and yet we have more control over our Ads now than ever before being extremely cautious with the new changes.
Basically, if you Advertise - there's no such thing as an Organic Sale!!!
So, if anyone else can't fathom out why each of your campaigns show healthier figures, but the Summary at the top on the Ads Dashboard is much lower and you are then seeing this on the Seller Performance Reports (your total daily sales vs. expenses), and you wonder what the hell is going on ....
PLEASE REPORT IT TO EBAY TOO.
We have had conversations with other sellers and they are telling me the same thing, that it is impossible to see where these additional Ad Charges are coming from when clearly, even if EVERYTHING was taken at our highest Ad Rate from multiple campaigns, then it would still not even come close to what they are taking.
We honestly believe that they are double dipping, as it is roughly twice as much that is being deducted from what we have set the Ad Rates too - so now we have made my 5th observation on this and analysed everything we possibly can, the charges against what the ROAS/Ad Cap Rate should be still doesn't correlate and therefore needs investigating.
What if? (just saying), that the coder who implemented the Ad Changes, accidently put a line of code in twice and although the Ads Dashboard for each campaign shows 6 - 11 ROAS, the charges are being doubles going back to the Seller Dashboard and that's why the overall ROAS is half what we are expecting it to be.
We don't know - but what is seen in one place, is not being converted and applied correctly to the Seller Performance Dashboard, resulting in mega financial losses.
This needs sorting eBay - we are waiting to hear from you!
