02 December, 2015 | 10:16AM GMT
Hello,
As we enter the holiday season, make sure you include product identifiers such as brand, manufacturer part number (MPN) and Global Trade Item Number (GTIN) on your listings. This helps boost the visibility of your listings on eBay and external search engines during peak trading.
As announced recently, we’d also like to remind you that you’ll be required to start including product identifiers for multi-variation listings in a number of categories from 31 January, 2016. This applies to new, manually relisted and revised listings. So make sure you’ve reviewed and updated your listings before this comes into effect.
We’ll be in touch in January to announce the next group of categories to require product identifiers.
Find out more about product identifiers:
Regards,
eBay Team
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