I don't think they were included in the packs for some reason. Maybe a printing error or something like that. I know they are much rarer and difficult to find. If you are just wanting them for an album it might be worth getting the reproduction ones for sale at half the price. As far as I can tell they look pretty good. If you want them for a loose set they normally go for around £8 or £9 including postage. You can sometimes pick them up here and there where people are selling 10 or 20 stickers but it might just be worth buying them for £8 or £9 depending if you have the money available.

It's a weird set the France 98 one. You've got the Iran team which again wasn't printed, the badges which seem to go for an extortionate amount compared to other sets barring the really old ones and these 3 England players. The badges seem to be much more freely available with blue backing but if you're a bit anal like me you want the backs to all be the same colour. I've been collecting these as loose sets for some time beacause of how difficult it is to get and so should put a lot of people off and have loads of blue backed badges I've accumulated over the years as spares. I should sell them really! Can't help you out on the 3 England players though, I need to buy a few sets of them for myself.