Hi Dave,

Thanks for the reply — but to be perfectly honest, this update is extremely disheartening.

We've worked hard to scale multi-variation listings with up to 250 variations, carefully managing our bidding and performance on a variation level. With the new attribution changes, it appears any promoted click on a single variation now locks all 250 variations into the promoted fee — regardless of whether those variations had impressions, visibility, or sales influenced by the ad.

This fundamentally breaks fair attribution and penalises sellers who use eBay's own listing tools to offer choice and efficiency to buyers.

A few urgent questions I need answered:

1. Where is the transparency?
Why hasn’t eBay officially communicated this in a detailed way, especially given how significantly it impacts high-variation sellers? A few lines in a community thread is not adequate.

2. Where is the data?
Can the Ads team provide evidence that multiple variation listings receive truly shared visibility from a single promoted click? Or are we simply being charged promoted fees across the board without actual ad delivery?

3. How does this benefit sellers — at all?
Sellers are now incentivised to break out variations into dozens of single-item listings, which clutters the marketplace and creates a worse experience for buyers. Is this really the direction eBay wants?

4. Will we get control back?
Will there be a future feature allowing variation-level ad attribution and bidding — especially for large catalogues where margin varies dramatically by variation?

5. Who advocates for high-volume sellers when these changes are made?
We can't escalate while "the person who knows is out of office" for 4 weeks. That’s not a system. We need accountability, not silence.

To say this is frustrating is an understatement. We need real answers and representation before more sellers abandon multi-variation listings or reduce promoted listings entirely.

Looking forward to a proper response — not vague assurances.