Thanks for your reply but not really answered the question. 

It is not in regard to best match and people seeing different listings. It is the fact that ebay don't actually show buyers the important infomation in a listing they have selected. If an item is new other or used. But then fail to actually show buyers any important information that would benefit the buyer reading like if there are marks or something missing. Which then when the buyer actually reads later or causes them to open a not as described return. 

Latests return ID 5272385178 claiming pillowcase missing when listing clearly states only one pillowcase included. 

Maybe if ebay spent more time displaying this information to buyer than playing around adding a button for buyers to cancel items it would help sellers to avoid defects where I have done nothing wrong.