Great to see ebay is finaly attempting to tackle the issue of private sellers who clearly run a business to avoid things like buyer remorse returns and take advantage of lower fees from final value promotions. 

As a small business which ebay keep claiming to support. Why is it that the private sellers who have avoided responsibility to regulation and breaking many ebay rules get rewarded with a free featured shop till the end of the year then to top it off ebay are giving them free final value fees as well? 

All we get is bombarded with can you pay us more in promoted listings emails to go towards staff bonuses. 

The message from ebay currently to small businesses is do the right thing and we want you to pay even more yet break the rules and we will give you more for free.