The image you added to your post does not show a UK hallmark.  As a minimum, it should have the maker's mark (initials), the metal purity, and the Assay Office mark.

All jewellery listed on Ebay should follow the jewellery policy.  This becomes very important when jewellery has to be authenticated.

This is the key part - the link to the 'Guidance Notes' will show you what a full hallmark looks like.

 

 

"There are two ways to be fooled. One is to believe what isn't true; the other is to refuse to believe what is true.”
Søren Kierkegaard, Danish philosopher (1813 - 1855)