Sorry to say you are incorrect here. I sell all over EU on Amazon. In France and UK the govt added an online sales tax. Amazon simply added it to my fees. Guess what, I’m simply adding it to my price! For me, the govt should deploy the AI right now and find all the corrupt wee guys that don’t pay tax by cross linking NI numbers to tax returns and checking against sales on online platforms. A simple estimated assessment for the past 5 years will take HMrC nanoseconds (next year) and reap huge rewards. Whereas to attempt to get a quid from Google and all their friends involved fighting long and expensive legal battles which they invariably lose at the taxpayers expense. No, it’s the wee corrupt guys that haven’t paid tax (or worse, have been claiming benefits) that are going to pay us out this deep hole. Good luck everyone.