Agreed - it has been done to death. I have read all those posts and seen the screenshots and cant find anything I would disagree with. Its really strange, I clicked on your link and it says you are a Limited company. So not sure why you would be so tetchy about the whole thing. Its only a good natured debate. 

Unless you also have a personal seller account selling the same thing, even though you are a Director of a Limited company. That would be naughty. But there is lots of opportunity out there for HMRC if they choose to look. The AI will sort it out for us I guess (or not).