In case anyone reads through this thread looking for an answer to the same quetion posted elsewhere about referring to the 100k Giveaway in their listings, here's the answer.

eBay doesn't allow keyword spamming in order to influence search results (see: http://pages.ebay.co.uk/help/policies/listing-keywords.html), however for this competition we are happy for sellers to include a reference to the 100k Giveaway in their title, subtitle or listing.

We would stress however that listings contravening eBay's policy on keyword spamming will be dealt with in the normal way.

Hopefully that clarifies the issue 🙂

Tom