As I didn't work in the printing industry, I didn't want to use "technical" terms about which I'd only "looked up" so I use what's in general usage.

People using this medium (computers?) use words and spellings for which all are accustomed even though in "British English" the spelling or usage is incorrect. For instance, we use words like "color", "font face" and "program" because that's what this "industry" uses.

You see.... wen I went too skool, I lernt to spel reely wel an dorlso I lernt dat wen in Rome, doo ax de Romans doo.