They're so clever and we're getting less able to resist.  The one bit of really useful innovative tech. that you take up is then followed by a dozen dubious add-ons.

This machine was new this year, my use of it is much the same as when I opened the box but after several updates from MS (one lasting 2.5 hours) the number of things in the alphabetical start menu has grown enormously.  Especially in the "M" section.

Whether I use or even want this stuff is not a consideration, it's more a question of "You've got this so obviously you'll want that as well".

Same tactic as used by Govt. Gateway and Insurance Companies.