People are free to shop where they wish or where they can afford, This is not about pontificating over low wages it is about what constitutes a living wage, it is also about the huge disparities that exist between the low paid and those in senior positions for whom wage increases seem always to be way over the level of inflation. One rule for some and one rule for others. I believe in a fair days pay for a fair days work regardless of position, not I'm ok and stuff everyone else.