I agree, when I happened upon it, I thought the Font was somewhat "Loud"  and obviously it is an article written by one particular Person ( all be it a Doctor ). However, the underlying point about manipulation; is not without merit. I have no doubt, many of us are only too well aware that we are being manipulated, at various times, but I think sometimes we don't realize how deep rooted, subtle and deliberately planned it can be. The sad part, is that the most fruitful and deceitful of this artform; is that which is applied to religion and it has succeeded in achieving total success, to the extent that those who have been manipulated will not entertain ANY alternative argument.............no matter how logical, or backed by fact, that argument may be.