It's also even more vital given a BBC Radio 4 programme last night on how we're not only running out of webspace, we are actually in danger of running out of electricity to power the ever increasing demands by servers, gadgets etc.

It was not a wind-up - these are scientists who are seeking radical ways to cope with what they see as an increasingly imminent problem.

They say their logistical / requirements predictions were correct in terms of data demand, but their timescale predictions have become way out by over a decade or more - eg it's all happening much much sooner and the world is not keeping pace with that demand, so new ways to deal with data at least are going to have to be worked out.