I think there are about four companies out there with a feedback of over a million which is unique.  About a year ago they ran their stories in the Mail and one of them was unbelievable modest about his achievement - NOT!  They showed a photo of him standing behind his counter and there wasn't even a hint of a smile on his face.  With breath taking arrogance he said;

"I do not wish to come across as conceited, but from the age of twelve I was running my own lilttle business at school, and so before eBay came onto the scene, I just knew I was destined for higher things.  Obviously I very pleased, but not unduly surprised."

Quote:  "I do not wish to come across as conceited..."  NO?!!!