I wonder what the official offer was/is?  I knew somebody who was vain enough to pay a king's ransom for personalised number plates.  Here's a much cheaper option which has the same effecy - just change your name by deed poll next time you buy a car!  I can think of nothing more naff than buying personalised number plates.  Many years ago Mercedes-Benz offered Max Bygraves £1,000,000.00 for his personalised number plate M B 1.  He laughed in their face and put the phone down on them, telling them not to insult him.  Nice to be able to laugh off an offer of £1,000,000.00, isn't it?