And they say the same thing every time a story like this reaches the press

This type of scam happens all year round and has anything stopped it yet? No, it hasn't. Despite ebay saying it will do something, they can only act on reports by little ol' members like us on here
They don't have the staff to scour the listings and they certainly have staff who have no clue of the rules at ebay towers working on the chat line. They'd give a better service employing rabbits

Nothing will change BUT, sticking it in the media does mean more and more buyers every year are aware it can happen. It will make more and more buyers aware that ebay does have scammers selling here
And it just makes buyers more aware, full stop