'As usual, they are using Thor's Hammer to crack a nut instead of using the might of software to sort it..'

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Yes, in a nutshell ! (if you'll pardon the pun...)

Ebay's bot is very good at spotting private sellers and potential buyers swapping contact details- addresses,  email addresses and phone numbers .

Why the hell can't they just write a code to spot the words 'Brand New',  if it occurs more than a handful of times on a *private* sellers listings? (yeah a few unwanted presents is OK, but 37 pairs of trainers is pushing it a bit...)

Or the wording 'choose your size'? or 'colour'?  Or 'personalised'? etc etc.  🙁

Why is that so difficult?