Nationwide adverts?

[cee-dee]

Does anyone think those looooooooooooooong rambling Nationwide adverts will encourage more people to use the Nationwide?

Advertising used to be viewed on a cost-effective basis in that the increased business outweighed the advertising costs so, as there's been so many different Nationwide adverts, all with the same long, rambling type of content, who thinks that sort of thing will achieve the usual advertising objectives?

In a way, aren't they all "overselling"?

[right-then-petal]

Not Seen Any Yet

[margaret*e]

Along with the annoying Haribot ads it goes straight on mute when they come on so my answer is no.

of course everyone is different and some people might like them but I suspect they'd be in the minority.

[vamo48]

I would imagine the objectives are still as you say, cee-dee, and it baffles me that so many companies pay good money for rambling rubbish, Nationwide being one of many.  The way it works in our house is that if an advert particularly irks us we say "right, that's another one not to buy".  We can't buy the kitchen roll with the irritating Spaniard, we can't buy Shreddies (not knitted, and not amusing), cant buy Haribo and never, ever, M&Ms.  These are just a few examples.  The latest irritation is "hyaluronic acid", whatever that is.