Advertising

[sartorialvintage0]

Hi Everyone 

I have quite a niche product within the watch community that no one else is selling .  Since I’ve started I’ve sold on average 1.5 a day over the course of a month .  There is extremely high demand and my ROI I’m very happy with. 

This is what I’m not so happy about…..

The question I have is that I pay for dynamic Promoted advertising which on average is 10%. Could I please get some advice on what sort of advertising fee most use ? 

I have a plan obviously to just reduce it down to 2-5% to see what difference it makes. 

I’ve obviously answered my own question, but I would just like peoples opinion on my plan or thoughts on another angle.

I would also like to sell less but at a higher price to keep demand and not flood the market. I want to keep the scarcity factor quite high. 

[*help_no_brakes*]

While you are waiting for others to chime in you may wish to read this...

https://www.ebay.co.uk/help/policies/selling-policies/selling-practices-policy/business-seller-polic...

[sartorialvintage0]

You are 100% Correct and I’m on it . Thank you for the link. It was most helpful.

In answer to my question…. What do you think regarding promotional fees ? 

[*help_no_brakes*]

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@sartorialvintage0 wrote:

You are 100% Correct and I’m on it . Thank you for the link. It was most helpful.

In answer to my question…. What do you think regarding promotional fees ? 

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I find the items I sell do just fine without using them... ymmv.

[sartorialvintage0]

I shall give it a go and see what the result is. Im thinking higher price , lower promotion cost, longer to sell but overall bigger profit.

Clearly if i average 1.5 sales a day over the course of a month . Indicates im selling too cheap