Looking back on a year of incredible seller success
As we reach the end of another year, it feels like the perfect moment to reflect on the milestones we’ve experienced together. Below, I’ve shared a few highlights and exciting launches from 2025, from eBay Live to AI Activate, along with a glimpse of what’s to come in 2026.
But before we look ahead, I want to take a moment to say thank you for everything you do to make the eBay community so vibrant and supportive. Your ideas, ambition and passion continue to drive us forward, building momentum that helps more people discover the joy of buying and selling on eBay.
For now, I hope you enjoy a well-earned break with loved ones, and I look forward to meeting many more of you in the new year.
Eve Williams, General Manager, eBay UK
Celebrating the eBay for Business Awards
The eBay for Business Awards returned for its ninth year in June, once again celebrating the brilliant businesses at the heart of our seller community. I had the privilege of joining the judging panel, and was so inspired by the stories behind our 36 finalists. You can meet our 2025 winners here.
Up & Running Grants: Backing your business growth
In October, we announced the launch of Up & Running Grants in the UK, giving 25 eBay business sellers the opportunity to take their business to the next level with a £10,000 cash grant. The programme has sparked excitement and inspiration across the country, so keep an eye out, we’ll be announcing the successful applicants in the new year!
Building trust and confidence
July brought one of our most exciting updates yet for fashion: The launch of Authenticity Guarantee for designer clothing priced £200 or more. From sneakers to everyday style, you can now offer buyers extra confidence when they shop selected designer brands in new or pre-owned condition. And for eligible items below £200, buyers can choose to pay for optional Authenticity Guarantee, giving your listings an added trust boost at no extra cost to you. Head to our fashion page to check out the full list of eligible brands.
Bringing sellers together in 2025
This year, we hosted more seller events than ever before, bringing thousands of you together at our eBay Business Roadshows, Seller Meetups and our biggest ever eBay Open in the UK. Hearing your successes first-hand is always so inspiring, and the challenges you raise are invaluable feedback that helps us to keep improving the platform. There’ll be even more opportunities to connect next year, so make sure you’re following eBay for Sellers UK on Instagram to be the first to hear about upcoming events.
The simpler way to ship
Designed with your daily needs in mind, Simple Delivery has become the go-to delivery option for private sellers this year. Since April, this all-in-one service has taken the hassle out of shipping, from smart delivery suggestions to pre-paid labels with built-in tracking. And with full protection if your item is lost or damaged in transit, you can ship with confidence, keep more of your earnings and get paid faster. So you can stay focused on what you do best: Selling.
Championing sustainable fashion
Back in April, we announced the winners of the 2025 Circular Fashion Fund, an initiative we run alongside eBay Ventures, proudly supported by the British Fashion Council. We were thrilled to receive over a thousand applications globally across the UK, US, Germany and Australia. Our winner Refiberd took home a $300k investment, with runners up SOJO, MOOT and Shopfront also receiving monetary prizes and expert mentoring through local accelerator programmes. It’s inspiring to see how their work is helping shape a more sustainable future for fashion.
eBay Live
Supercharge your growth with eBay Live
Since launching in July, eBay Live has fast become one of the most dynamic ways to shop and sell on eBay. It’s been amazing to see continued growth for items like pre-loved clothing and collectables, which have found a natural home on the platform. But equally as exciting is the momentum from new areas such as refurbished tech, with more sellers embracing eBay Live to connect with passionate buyers in fresh and authentic ways.
As we look ahead to 2026, eBay Live will continue to evolve, opening up new opportunities for sellers to reach engaged audiences and grow their business in creative ways.
If you haven’t already, now is the perfect time to tap into the momentum and explore how eBay Live can help you grow faster while joining a community that’s
shaping the future of selling on eBay.
B2C AI Activate
eBay AI Activate is in full acceleration mode
Spaces are filling up fast for eBay AI Activate, giving thousands of sellers the opportunity to access fully-funded ChatGPT Enterprise, in partnership with OpenAI.
It’s been incredible to see so many of you tapping into the power of AI, and taking advantage of the tools and practical AI training to help you save time and drive sales. Hear from two of our sellers about how AI has supported their business:
A business cheerleading squad
Matt and Lindsay share how AI feels like their knowledgeable mentor.
Thinking about registering? Secure one of the last spots by signing up for eBay AI Activate. For sellers already in the programme, you can join our introductory virtual training session, led by OpenAI experts.
Trading and transformation
Supporting confident, compliant sellers
We launched the eBay Policy Education Programme in August 2025 to help sellers feel more supported by eBay’s policies. Our first group of invited sellers were onboarded and guided through personalised sessions with our experts, helping them understand eBay policies, solve challenges faster and sell with confidence.
Since launching this year, the eBay Policy Education Programme has supported hundreds of sellers in strengthening their understanding of key selling policies, building confidence in maintaining compliance and managing listings effectively. Following its success, we’re excited to expand to more sellers and celebrate those who complete the programme as trusted, policy-smart businesses on eBay.
B&T
Our new and improved homepage is here
We’ve made an important update to help your listings gain more visibility and connect you with even more customers on eBay. The new homepage experience is faster, more dynamic and powered by our latest technology.
With a continuous scrolling feed and smarter recommendations, buyers can now discover products and sellers they’ll love more easily – making it simpler for them to find your items and explore what makes your Shop unique.
Making it easier for shoppers to find what you sell
Back in October, we made it even easier for shoppers to find your listings, powered by Apple’s Visual Intelligence technology. Buyers can now snap a photo or use a screenshot to instantly find similar items on eBay. Featured in Apple’s recent Keynote, this new feature means more ways for buyers to discover your products and more opportunities for your business to shine. This is just the start, too. There’s plenty more innovation on the way.
