Clarification on Ad Fees Standard vs Priority (CPC) for the same listing

tiffanyhomeproducts — Mon, 02 Feb 2026 12:32:04 GMT

Hi everyone,

I’m looking for some clarity on how eBay handles ad fees when a listing is active in both Promoted Listings Standard (General) and Promoted Listings Advanced (Priority) campaigns simultaneously.

I have multiple listings with variations where both campaign types are running. I am currently using a Dynamic Ad Rate (up to 12%) for my Standard campaigns.

My specific concern is "double-dipping" on fees. If a buyer clicks on my Priority (Advanced/CPC) ad and makes a purchase:

Will I only be charged the Cost-Per-Click (CPC) for that specific visit?
Or, will eBay also apply the 12% Standard Ad Rate on top of the CPC fee for that sale?

I'm trying to understand the attribution logic here so I can manage my margins effectively. If anyone has experience running both campaign types on the same SKUs, I’d love to know how the billing usually shakes out.

Thanks in advance!

topic Clarification on Ad Fees Standard vs Priority (CPC) for the same listing in Member To Member Support

Clarification on Ad Fees Standard vs Priority (CPC) for the same listing