Football Shirts - Incorrectly flagged as counterfeit

retrokickoff — Sun, 01 Feb 2026 17:08:00 GMT

I'm hoping someone can point me in the right direction, to make a formal complaint about listings being incorrectly flagged as counterfeit.

I sell authentic football shirts and photograph all necessary information (labels / product codes etc) in order to show authenticity to buyers, however I've had 15-20 items incorrectly flagged as counterfeit over the past 2-3 weeks.

I've been advised by eBay customers services that new AI tools have been put into operation, and they're clearly not fit for purpose.

I recently sent an email to ebayukcomplaints@ebay.com but was told this was the wrong place for my complaint.

If anyone can advise my best form of attack, that would be much appreciated

Re: Football Shirts - Incorrectly flagged as counterfeit

john1297576 — Sun, 01 Feb 2026 18:17:28 GMT

https://www.ebay.co.uk/help/policies/listing-policies/selling-policies/intellectual-property-vero-program?id=4349

When the reason for removal is given as fake, this is ebay and AI at work, but brand owners can request removal, and I am sure ebay should be capable of giving a correct reason for removal.

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Football Shirts - Incorrectly flagged as counterfeit

Re: Football Shirts - Incorrectly flagged as counterfeit