https://community.ebay.co.uk/t5/Seller-Central/Why-doesn-t-the-Buy-it-Now-Price-show-on-my-advert/m-p/7946234#M759715 I know it's not a reserve. It's a price at which you are prepared to sell<BR />straightaway and cancel the auction. A reserve does not end the auction,<BR />but a buy-now actioned does.<BR /><BR />I've many times in the past found something I needed yesterday being<BR />auctioned. So I've approached the buyer to add a but-ii-now and bought it<BR />immediately. The buy it now is meant to allow someone who doesn't want to<BR />wait but he normally pays a higher price (most likely) Wed, 22 Oct 2025 01:16:28 GMT annemew 2025-10-22T01:16:28Z