https://community.ebay.co.uk/t5/Seller-Central/Why-doesn-t-the-Buy-it-Now-Price-show-on-my-advert/m-p/7946233#M759714 <P>A "buy it now" is not a reserve.You can add a reserve at the start but it's not free to do,it cost's 4% of whatever the reserve is set at.</P><P>&nbsp;</P><P>To avoid that cost it's wiser to just start the listing at the lowest you are willing to accept.</P><P>&nbsp;</P><P>You can probably still see the "buy it now" price you started the listing with but as already said,once someone bids the BIN disappears and goes straight to auction.</P><P>&nbsp;</P><P>Sometimes though the item can end at a higher price than the original BIN price.</P> Wed, 22 Oct 2025 00:43:41 GMT roger_roger_over_and_nowt 2025-10-22T00:43:41Z