https://community.ebay.co.uk/t5/Seller-Central/Being-asked-to-upgrade-to-business-account/m-p/7798476#M712209 <BLOCKQUOTE><HR /><a href="https://community.ebay.co.uk/t5/user/viewprofilepage/user-id/5608021">@dan-myers</a>&nbsp;wrote:<BR /><P>It is perfectly legal for a sole trader to sell under a private seller account. Most private seller account obey consumer rules by default anyway.&nbsp;</P><HR /></BLOCKQUOTE><P>One of the requirements of the Consumer Rights Act 2015 is that a business seller must display contact details pre-sale.&nbsp; That is not possible with an eBay 'Private seller' account.</P><P>&nbsp;</P><P>Also, 'Private seller' accounts on eBay state the following:</P><DIV class="">&nbsp;</DIV><DIV class=""><EM><SPAN class="">'Registered as a private seller</SPAN></EM></DIV><DIV class="">&nbsp;</DIV><DIV class=""><EM><SPAN class="">Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay Money Back Guarantee still applies to most purchases.'</SPAN></EM></DIV><DIV class="">&nbsp;</DIV><DIV class="">That means, therefore, that any business trading on an eBay 'Private seller' account is automatically misrepresenting itself.&nbsp;</DIV> Tue, 11 Mar 2025 00:33:38 GMT sml192 2025-03-11T00:33:38Z