If you run Promoted Listings Priority (the CPC/Advanced ads), part of your budget goes to a placement eBay reports as "Consolidated data from placements across eBay." It's off-search network inventory — recommendation strips, "similar items", etc. The problem: you can't bid on it, pause it, negate it, exclude it, or opt out of it. The only control eBay gives you is the overall daily budget cap — which throttles your profitable keyword ads at the same time. I've just pulled my own numbers across the last 18 months and it's genuinely alarming: Consolidated spend up ~500% since Feb 2025 Gone from 8% → ~30% of my total ad spend Now ~91% of ALL my ad impressions Converts at break-even (~1x ROAS) — while my keyword ads run ~4–5x Click-through rate on it: ~0.17% (almost nobody clicks it, but it's eating the budget) So a bigger and bigger share of our ad money is being funnelled into low-intent inventory we can't see into or switch off. Am I the only one? If you're on Priority ads, please check: Advertising dashboard → run a keyword report Find the row "Consolidated data from placements across eBay" Compare its share of your spend + impressions now vs a year ago Drop your numbers in the comments — even rough. If lots of us are seeing the same pattern, it's worth eBay hearing it clearly, together. (Not a rant — I want the ads to work. I just want to control where my money goes.)
