Promoted Shops - My Experience | Business Seller Board

darth_baggins · 2025-08-07T10:01:49.549000Z

I recently received an offer from eBay for £200 worth of Promoted Shops advertising. As I couldn't see a catch I accepted the offer.For those that don't know, you pay to get a banner shown on other sellers' listings, something like 'This shop has similar items'.I set up my 'smart' campaign, selected five categories and a budget of £10 per day (it's pay per click, default budget is £30 a day!)Within about 40 minutes the £10 was already gone with zero sales. I actually laughed out loud at this.I let it run for 6 days. Each day, the £10 was 'spent' very quickly with absolutely nothing to show for it. I had quite a lot of clicks and the cost per click peaked at 42p. Yes 42p for one click of a link.Not only that but I had 10s of 1000s of impressions which is probably detrimental to my listings in Best Match. In fact, sales did nosedive while the campaign was running.Once it got to £60 with zero sales, I ended the campaign. Sales immediately picked up.Conclusion; your experience may differ but in my opinion it's a total rip-off and the only benefit is to eBay, who are charging money for literally nothing. As usual with these promotions I'm also now wary that they won't honour the promotion as I've seen before on the forums.I sell mostly low value items so maybe if you're selling higher priced stuff, it might be different.

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Promoted Shops - My Experience | Business Seller Board | eBay UK