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Using Newsletters and Social Sharing to connect with your audience
Creating connections and building a sense of community with your buyers are the foundations for customer loyalty and repeat purchases. At eBay, we want to help you connect with your customers to grow your sales, which is why we’ve built our Newsletter and Social Sharing tools.
This introductory guide will help you make the most of both tools, so you can start growing your community and your sales.
Newsletters
Newsletters offer a direct and personal way to stay in touch with your audience. Email marketing is one of the most impactful ways of building a relationship with prospective buyers, who are already subscribed to your Shop, as well as past buyers to turn them into repeat buyers. Whether you’re reaching out to new or returning buyers, newsletters help keep your listings top of mind by landing straight in their inbox.
You’ll find everything you need to get started under the Shop tab in Seller Hub.
Please note, you’ll need a Shop subscription to send Shop newsletters.
Ready-to-send templates
Quickly connect with your audience using Shop newsletter’s ready-made templates. Each one is designed around key selling moments and discount promotions to help you stay visible and top of mind with your customers.
You can also add a personalised message at the top of each email to make your newsletters more engaging and strengthen your relationship with your community.
Choose from six templates tailored to:
- Welcoming new subscribers
- Showcasing new inventory
- Sharing coupons
- Promoting sale events
- Offering order discounts
- Highlighting multi-buys
Use these newsletter templates to add a personal touch from the moment customers engage with your shop. Even if you're already sending out seller offers, newsletters add an extra layer of connection, letting you highlight discounts, showcase collections, or express appreciation for past buyers with an exclusive offer.
Learn more about sending newsletters
Social Sharing
Your community exists beyond eBay’s platform. eBay’s social sharing tool simplifies content creation, making it easy to reach your buyers where they already are and extend your reach to connect with new audiences.
You can easily link your Facebook, Instagram, TikTok, YouTube and Pinterest accounts to your eBay account from your Seller Hub. Once connected, your listings can reach larger audiences on social media to turn social engagement into revenue.
You’ll find everything you need to get started under the Social section in the Marketing tab in Seller Hub.
Custom post creation
Create custom posts that spotlight up to four selected listings and can be posted to any of your linked accounts. Add your own text, hashtags, images or videos to showcase your products with content that tells your story across your key social media platforms and turn your posts into potential sales.
AI-powered creation
Make your products stand out on video-first social platforms like YouTube and TikTok by creating videos with eBay’s generative AI, which is optimised for these platforms. With eBay.ai, your static listing photos are effortlessly transformed into captivating custom videos.
Use eBay.ai to quickly generate captions to get your posts ready faster too.
Automatic listing sharing
Spend less time manually posting on social media by enabling auto-posting. eBay can automatically pull details from your new listings and publish engaging posts to your connected Facebook, Instagram and Pinterest accounts. You’ll have full control over which listings are included in the auto-posting function as well as which platforms they’re posted to.
