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Update on New Tools for Item Specifics
To keep forward with our effort to improve the marketplace for your business and your buyers, eBay is launching new features and tools that will help you optimise your listings and comply with our item specifics requirements. This will allow you to update your listings when needed and therefore, attract more buyers.
Item specifics requirements in Electronics, Home & Garden, Watches, Business & Industrial and Sporting Goods categories will be mandated in September and sellers will need to update their impacted listings. Making sure your listings have complete item specifics, both required and recommended, is essential for being found on both eBay and external search engines. That’s because the more data you give us about what you’re selling, the better we can match your item to what a buyer is looking for.
Check out a summary of the new features below.
Available Tools:
- Optiseller Aspect Finder+ Use Optiseller free of charge and courtesy of eBay*, to identify missing and required item specifics, find recommended values, and easily update your listings until 31 December 2020. Use Optiseller now
- “Required soon” feature. Starting this summer, eBay is giving sellers advance notice on any item specifics that will be required soon, along with the expected date they will be required. Currently available when you list or revise an item, you will be able to find the Required Soon option above item specifics that have an upcoming enforcement date.
- Item specifics rankings. This feature is currently available within each item specifics section of “Recommended” and “Additional” and gives you information on what the most important item specifics your buyers are searching for, using buyer demand data (the number of searches over the past 30 days).
- Bulk edit. You will also be able to quickly update item specifics using a bulk flow in Seller Hub Active Listings. You can select the listings you’d like to update and go through them quickly to choose your item specifics.
- Download/upload feature. This feature is now available on the Seller Hub Active Listings page and will provide you the option to download an Excel file containing all active listings that are missing required, soon-to-be required, or recommended item specifics. With this file, item specifics can be updated and then uploaded back to eBay, using the Seller Hub Listings tab.
Read more about these features ->
Best regards,
The eBay team
*Sellers using a third-party provider should first check with their listing provider to see how to best utilise the Optiseller tool via the tool itself or the downloadable file option.
