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Prepare for Peak demand with the 2026 Seller Peak Playbook
Summary: uk-news@ebay discusses the increasing demand for Christmas shopping, with over half of shoppers beginning their purchases before Black Friday. They introduce the 2026 Seller Peak Playbook, which offers insights from UK consumer research and practical advice. The playbook aims to help sellers prepare listings, increase visibility, and plan for both pre- and post-Christmas demand, encouraging sellers to start getting ready for the peak shopping period.
Peak is getting closer. Yet, for many buyers, Christmas shopping is already underway.
More than half of shoppers will have started their Christmas shopping before Black Friday, with many starting before October. And this year, 74% of UK adults plan to spend the same or more at Christmas, while 42% of Gen Z plan to spend more.
What is the Seller Peak playbook?
Our 2026 Seller Peak Playbook brings together the latest UK consumer research with practical guidance to help you prepare for the months ahead – from getting your listings ready early to making the most of key shopping moments such as Black Friday.
Inside, you’ll find insights on when buyers are shopping, the opportunity for refurbished products, eBay Advertising and eBay Live, as well as how to prepare for demand after Christmas.
How the playbook can help
Understand when Christmas shoppers are planning to buy
Prepare your listings ahead of key Peak moments
Explore ways to increase visibility and reach more buyers
Plan beyond Christmas and make the most of post-Christmas demand
Start preparing for Peak
Explore the 2026 Seller Peak Playbook and get your business ready for increased buyer demand.
Thank you for selling on eBay.
