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Get ready for the summer of sport with insights from the 2026 Marketing Trends Calendar
Summary: uk-news@ebay introduces the "2026 Marketing Trends Calendar" with a focus on providing insights for the summer sports season.
Summer brings a calendar of major sporting moments, driving clear shifts in buyer demand, as fans prepare to watch, play and engage with the season.
Insights from our 2026 Marketing Trends Calendar show how this demand builds. In June, home pub & bars increase by 200% as viewers prepare to watch sporting moments at home. In July, football shirts rise by 66%, while tennis memorabilia increases by 244% as interest peaks across key summer sports.
These patterns highlight how demand moves through the season, as interest shifts from at-home viewing to broader engagement with sport and fandom.
What this can help you do:
- Identify key sporting moments for your category
- Understand when demand begins to build and peak
- Plan listings and visibility around high-interest periods
Explore the 2026 Marketing Trends Calendar
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