article Steven’s Top 5 Tips For eBay Marketing in What's New

Steven’s Top 5 Tips For eBay Marketing

community-team@ebay — Tue, 26 Jul 2022 09:05:39 GMT

Recently we had the delight of working with Dragons Den member & award winning social media guru Steven Bartlett - who also runs one of the top UK podcasts, Diary of a CEO - among several other ventures he juggles with his team.

Re: Steven’s Top 5 Tips For eBay Marketing

bravergrace — Wed, 03 Aug 2022 11:40:59 GMT

community-team@ebay wrote:

3. Making use of the search terms - using the main search bar on the homepage online or via the app can act as a handy tool if you know how to use it. Think of what words or phrases you will want to use to create your listing and then pop them into the search bar, the more results returned from the search, the more popular it is and therefore more people are searching for it (and will hopefully stumble across your listing)

Hmmm.

So if you had two copies of Romeo and Juliet - one a paperback and one an original manuscript in Shakespeare's hand, which one should you list on eBay?

By that reasoning, you should list the paperback because there are more of them already listed, and therefore more people want it. And you should chuck the original manuscript in the bin. There aren't any others on eBay, so nobody would want it.

Of course, you couldn't actually sell the paperback at a profit, since the going rate is around £1.64 including postage....

Surely the ideal eBay item is one in short supply, not the one that lots of other people are trying to sell?

Re: Steven’s Top 5 Tips For eBay Marketing

m4rts.g1lls — Thu, 04 Aug 2022 07:30:35 GMT

I find most of these sorts of tips are for the benefit of ebay, not the seller

Re: Steven’s Top 5 Tips For eBay Marketing

pre_worn — Fri, 05 Aug 2022 06:49:18 GMT

Why are you allowing Steven to promote stores that breach ebays link policy?

Does anyone from ebay actually review any of these promoted stores?

crafted_chocolate - www.ebay.co.uk/usr/crafted_chocolate#tab1 - fresh and exciting flavours. https://www.chocolate-cafe.co.uk/

theperfectgiftco1 - www.ebay.co.uk/str/theperfectgiftco1#tab1 - our user friendly shop is
www.theperfectgiftco.co.uk

Re: Steven’s Top 5 Tips For eBay Marketing

pre_worn — Fri, 05 Aug 2022 07:01:00 GMT

Also, making them eBayWintern winners when neither store has ever complied with ebay policy is a complete insult.

Re: Steven’s Top 5 Tips For eBay Marketing

bravergrace — Fri, 05 Aug 2022 07:53:08 GMT

And of course eBay advice passes loftily over the requirements for paid content for influencers to be declared as such. We just suggest that Maybe you can offer coded coupon codes in exchange for content to be posted on their channel.

But I do think it is irresponsible of eBay to promote marketing strategies to novice sellers by suggesting under-the-counter payments in exchange for advertising and favourable reviews, without reminding sellers of the legal and ethical requirements that turn a back-hander or under-the-counter bribe into a lawful and legitimate online marketing strategy.

https://www.gov.uk/government/collections/online-reviews-and-endorsements-information-for-businesses#advice-on-online-and-social-media-endorsements

https://www.gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses/online-endorsements-being-open-and-honest-with-your-audience

https://www.asa.org.uk/static/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf

It's a fair bet than your average eBay seller doesn't know the rules and regulations, let alone Best Practice, and it's surely a good idea to help them find the relevant details so they don't cross the boundaries or falsely think that "coded coupons in exchange for content" doesn't count as payment or advertisement. It can and it often does count.

Re: Steven’s Top 5 Tips For eBay Marketing

bravergrace — Fri, 05 Aug 2022 08:23:08 GMT

It's interesting to look at the winners' eBay feedback numbers, though, to see just how much these ultra-successful businesses have been able to sell on eBay.

Either eBay isn't working for them, or else their margins are better than mine. I don't think I would personally be pleased with eBay sales figures like those.

Re: Steven’s Top 5 Tips For eBay Marketing

fromashropshiregarden — Mon, 08 Aug 2022 08:53:16 GMT

I clicked on the link to Kirsty's page....takes me to a gift shop with no feedback in the last 12 months. However, there is a link to her website.

What happened to the £1,000's of sales?

How come someone can advertise away from ebay and I can't even send someone my email address?

(We can’t send your message because it may include contact info. We review all messages and repeat attempts could lead to an account restriction.)

Regards to all.

Re: Steven’s Top 5 Tips For eBay Marketing

bravergrace — Mon, 08 Aug 2022 09:58:41 GMT

I think as if eBay is trying to give us object lessons on which eBay policies we can break to drive the maximum potential eBay sales off eBay and onto our own websites.

Really puzzling, isn't it?

Re: Steven’s Top 5 Tips For eBay Marketing

bestwe_57 — Sun, 04 Sep 2022 00:43:05 GMT

"That One Move You Are Scared To Make, Might Be A Game Changer."

Authentic Information.

Thank you so much!

Re: Steven’s Top 5 Tips For eBay Marketing

wajdharmagun_0 — Wed, 02 Nov 2022 18:01:05 GMT

wow helpful thanks